eShekels is Africa' s leading market research brand dedicated to serving the needs of information and communication technology. We pioneered multi-channel technology research in sub-Saharan Africa .

A greater part of our strength lies in innovation, speed of delivery, international benchmarking and strong credibility. We assist companies integrate news and business information into their daily workflow to increase organizational intelligence within the knowledge management function by assisting them in developing effective strategies like;
• Identifying actionable strategies to address your specific research objectives.
• Providing strategic guidance to maximize survey response rates.
• Delivering critical technical resources to build front-end applications (for invitation distribution and data collection), back-end customization (for generating unique reports) or specialized databases.

Market Focus

We are the leading source of credible information on the Nigerian ICT market. Our primary focus is on Nigeria, sub-Saharan Africa’s largest market. We are currently developing capacity to handle research projects on the West Coast. Our five-year goal is to become Africa’s leading ICT research house delivering unrivalled, qualitative business intelligence on the usage of technology on the continent.

Resource Utilization

Our total staff strength is presently put at ten (10) career professionals, comprising business drivers and managers, researchers and analysts. Our people have handled different research projects since October 2001 and have backgrounds in consulting, media, research, and financial services. Our access to resources is driven by the nature of projects engaged in. Some projects have required the use of additional resource persons on a project-by-project basis. We have utilized high level industry resources and often subject reports and other project deliverables to an international peer review. Some of eShekels’ associates are:

• Professor A. B. Kasumu (SAN) – Social Research Projects
• Dr. Bibi Bakare Yusuf (Nigerian/British)- Sociologist
• Mr. Mike Jensen (South Africa) – Internet related projects
• Mr. Paul Hamilton (United Kingdom) – ICT related projects

These associates work closely with the analysts based in Lagos on each project and ensure that each job meets the highest international standards. Detailed skill sets, resumes and competencies of these experts are available on request. eShekels also maintains a pool of international resources, a number of which are based in Lagos, Canada, South Africa and the United Kingdom. These assist with peer review of project designs and reports and provide advisory services as well. Additionally, based on the nature of each new project, eShekels regularly hires additional expertise specific to the job.

Competitive Edge

It is nearly impossible to do accurate research or release dependable market reports without being on ground within the market of focus. Unlike competition, eShekels is well positioned in many markets in Africa. Our work is not based on subjective opinions nor on armchair analysis – often the forte of non-market based firms. Additionally, eShekels strength in market research for technology markets is unrivalled in Nigeria and unparalleled on the African Continent. Our strength lies in innovation, speed of delivery, international benchmarking, and high integrity.

Quality Assurance

eShekels’ goal is to fill the vacuum created by the apparent low level of quality local business intelligence. Our research projects and information products are designed to meet this need within the corporate community. We bring to each task a high degree of quality, reliability, data integrity and independence. Sources of information are typically continually crosschecked and validated with other sources and data types. We do not rely on any single research method, rather we insist on triangulation of research methods.