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Send us an email. We want to hear from you! | New Reports: The Nigeria Internet User (Update) |
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The Nigerian Internet population has witnessed tremendous growth since 2005 when the last edition was published; with a boost from 2,418,679 users in 2005 to an estimated number of 10million Internet users in 2008. 41% of users surf the internet daily, accessing the internet from home (84%) and work place (82%). This study also reveals low utilization of internet banking and eCommerce services because of issues bordering on security, trust, accessibility etc. At present, the number of users connected to the internet via mobile phones is quite small, relative to actual subscriptions to mobile networks and a national population in excess of 140million.
The Nigerian Internet user survey on which this report is based sought to determine the extent of Nigeria’s Internet participation in this global age; the extent of its presence, complexities and challenges faced by user, the internet user and how demographics affects their usage pattern. The results are inspiring and stimulating and expose enormous potentials for future growth as Nigeria remains one of the most challenging and exciting markets in the world. Price: N50, 000.00 (Fifty Thousand Naira) TABLE OF CONTENTS Overview Purpose of document Methodology
CHAPTER ONE Characteristics of the Nigerian Internet User Demographics of the Nigerian internet user Growth estimates for future internet user population in Nigeria Top 10 African internet countries Most common online activity
CHAPTER TWO Internet access points Age and access points Internet access device Internet access point and access device
CHAPTER THREE Internet satisfaction Satisfaction with access points Critical choice of internet connection Critical choice, preference and demographics Satisfaction levels and critical choice of internet connection
CHAPTER FOUR Frequency of internet usage Usage pattern by access points Time spent on internet per session Monthly internet expenditure Cost per session Internet telephony
CHAPTER FIVE Purpose of usage Information sought online Ecommerce among users Preferred website Reasons for preferring international websites The most visited websites Internet banking in Nigeria Reasons for not adopting internet banking Pattern of usage for internet banking Items browsed for in the last 3months
CHAPTER SIX What users worry about when using the internet Conclusions
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