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The Nigerian handset market is set to become the largest in Africa. Studies have shown that, shipments of new GSM phones should rise from approximately 11million in 2007 to above 15million in 2008 and 19million in 2009.
Nokia continues to lead the Nigerian handset market, accounting for nearly half of all sales and one of the top five most popular handsets. Nevertheless, other brands of handsets are making increasingly strong visibility and hold a sizeable market share too. The others on the list of top-five vendors were Samsung, Sagem, Sony Ericsson and Motorola……….
Price: N50, 000.00 (Fifty Thousand Naira) TABLE OF CONTENTS
Acknowledgement Table of contents Overview Methodology
Chapter One: Key Findings Popular brands and Models Characteristics of Mobile Phone Owners Popular brands in use Operator Branded Handsets Preferred brands of mobile handsets Factors influencing choice of mobile handsets Profile of Phone owners Income range of mobile owners GDP and actual income Multiple Phone Ownership Reasons for multiple handsets Variations in number of phones with income Phone ownership varied with age Primary purpose of Phone Usage Phone usage varied with age Mobile Content Preferences Internet/email Mobile Technology assessment Photo Messaging Ring tones Entertainment Value \Added Services Common faults on mobile phone Security features
Media Habits
Chapter Two: Retail Audit findings Features of highest selling brands and models Five selling handset brands and models Nokia Motorola Samsung Sony Ericsson Sagem
Chapter Three: Mobile Handset Delivery Channels Current Status of delivery Channels Characteristic features of delivery points Value Chain Distribution Recommendations Mobile Handset sales
Chapter Four: Made in China Handsets Nigeria Mobile Handset Market In The Near Future
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